Counterfeit consumer goods are goods, often of inferior quality, made or sold under another’s brand name without the brand owner’s authorization.
Sale of counterfeit products still remains a significant problem for online shoppers across many e-commerce sites, with two recent surveys saying that over a third of the customers have faced this problem.
Nowadays fake products are made in a way which look and perform better than original products, if this perseveres like this then there will be a day when authentic companies will lose their market.
Most consumers are able to identify counterfeit products by either recognising that the product is different from what they had ordered, or through the packaging or colour and many times consumers are not even able to identify counterfeit products, which would otherwise take the number of such cases much higher.
The circulation of counterfeit products is not just a problem for customers; it can also be taxing on the e- commerce company’s business. E-commerce companies should be mandated to not only accept returns and issue refunds on counterfeit products but also pay a penalty. Most of the e-commerce companies have already started providing refunds for the fake products however the penalty is still missing.
E-commerce companies are taking stringent steps to ensure counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses. Is that enough to stop this???
Here are some important tips to avoid getting into the trap of counterfeit products?
Always look for signs of rushed workmanship and by assessing the validity of the business you’re buying from.
Be sure to inspect the packaging, text, and labels, and avoid any items that seem suspicious.
Check if business is authorized or not, search for the business name online. Nearly all genuine businesses have a website.
If you’re purchasing a brand that is new to you or a product that you don’t frequently buy, compare it to the same product at other stores.
Look for user reviews: if others are sharing bad experiences of the products, you can be certain they’re counterfeit.
Do you have the best alternative to avoid buying counterfeit products?
How to stop manufacturing and selling of counterfeit products?
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