Cancer of E-commerce – Counterfeit consumer goods

Counterfeit consumer goods are goods, often of inferior quality, made or sold under another’s brand name without the brand owner’s authorization.

Sale of counterfeit products still remains a significant problem for online shoppers across many e-commerce sites, with two recent surveys saying that over a third of the customers have faced this problem.

Nowadays fake products are made in a way which look and perform better than original products, if this perseveres like this then there will be a day when authentic companies will lose their market.

Most consumers are able to identify counterfeit products by either recognising that the product is different from what they had ordered, or through the packaging or colour and many times consumers are not even able to identify counterfeit products, which would otherwise take the number of such cases much higher.

The circulation of counterfeit products is not just a problem for customers; it can also be taxing on the e- commerce company’s business. E-commerce companies should be mandated to not only accept returns and issue refunds on counterfeit products but also pay a penalty. Most of the e-commerce companies have already started providing refunds for the fake products however the penalty is still missing.

E-commerce companies are taking stringent steps to ensure counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses. Is that enough to stop this???

Here are some important tips to avoid getting into the trap of counterfeit products? 

Always look for signs of rushed workmanship and by assessing the validity of the business you’re buying from.

Be sure to inspect the packaging, text, and labels, and avoid any items that seem suspicious.

Check if business is authorized or not, search for the business name online. Nearly all genuine businesses have a website.

If you’re purchasing a brand that is new to you or a product that you don’t frequently buy, compare it to the same product at other stores.

Look for user reviews: if others are sharing bad experiences of the products, you can be certain they’re counterfeit.

Do you have the best alternative to avoid buying counterfeit products? 

How to stop manufacturing and selling of counterfeit products? 


Check out for authentic and best quality products. 


There are 10 comments for this article
  1. Ansar at 5:33 am

    It is very easy to set manufacturing unit at larger scale throughout the world. This is one of the best online trading company wherein the raw material and ready products can be obtained easily at a cheaper rate.
    Please try and establish your business easily all over the world

    • admin at 6:22 am

      Thanks for your valuable feedback. You are absolutely correct, it is very easy to manufacture counterfeit products and the disturbing part is that it is being sold openly online and offline without any fear. What are your thoughts on stopping the sale of counterfeit goods in your country?

  2. Kate Goulas at 6:50 am

    I don’t think much can be done to crack down on the manufacturing or sale of counterfeit goods,its up to the consumer to be aware of the sites they’re buying from.

  3. Sakshi Poojari at 1:25 pm

    Despite of knowing that the products are counterfeit, people still buy them as they are available at a lower price. Consumers nowadays need to understand that there are a lot of other factors to be kept in mind while buying a product other than price.

  4. Nishanth Nair at 2:15 pm

    If I had an option to give 5 ratings, I would do that, As the information which is shared, is highly informative, and one should be really aware of such frauds, and every one of us should be properly educated on what happens, when you buy counterfeit products or when you promote counterfeit products.
    Thank you for this valuable information #yokrazy.

    • admin at 4:42 pm

      We really appreciate your feedback and also happy to know that we have young friends like you who wants to educate buyers to avoid getting into the trap.

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